- It is not a shocker that I didn’t discover Gary’s sites through my enthusiasm for wine. Frankly, I can’t stand the taste or smell of any wine most of the time. But I am always on the lookout for a good resource about social media and blogging, and I came across Crush during one of my book hunts.
Considering that Gary Vaynerchuk has been a famous online figure for quite a while, my discovery was a little late. After all, this guy has been on Conan and on Ellen and a lot of other places and yet I had no idea who he was when I bought the book.
And after reading, I didn’t find it strange that this guy was this popular.
For one, he uses a conversational tone, and he really knows what he is talking about it. He also has great pieces of wisdom to offer to any blogger/entrepreneur on every level.
After having read the whole book, including the appendixes and all, I can safely saythe book is by no means just for bloggers. It is for anyone who wants to make money out of doing what they love (yep, including writers), who wants to make a brand for themselves-even though they are not selling or producing anything (let’s face it, we all sell our CVs at the very least).
So yes, Crush It! is for anyone who wants to take advantage of the internet, social media and the new age in marketing.What does Gary say in this book? I highlighted a lot of stuff and used some serious magic markers on i. Below are some of my favorite quotes from Gary:
“Skills are cheap. Passion is priceless.”
“There is room for everyone in the world of social media, which is the same thing as saying there’s room for everyone in today’s business world”
“…crying about how things should be instead of embracing how things are doesn’t do anyone any good”.
He proves his points by showing you what you can do with a blog-whether audio/video/written- what you can and should do with twitter and facebook. He lists resources, and names sites we should be keeping an eye on. And by sharing true stories, he proves over and over again why he is the right guy to write this book.
At 142 pages, it is a page-turner, but it doesn’t mean you should read and then do nothing. Take the advice, take the action. When you read his life story, you will understand how much he accomplished and so can you.
I am big on self-improvement books in the business area. And being a writer in the web-dominated age, I learned a lot from him.
P.S. I love e-books, but I still prefer paperbacks. Yeah, I am one of those people who print out their e-books whenever they can:)
P.P.S. I used affiliate links for Crush It and The 4 Hour Work Week.
Here are the definitions to some of the most used terms in the world of blogging. Relax, grab a (healthy) drink and go over some of the most used terms in blogging. And remember, in this glossary, I don’t get technical. Just practical.
Blogging platform: This is basically where you blog. WordPress and Blogger are the most famous ones. I like to use them both.
Blogger is free, and you can monetize it. WordPress has a lot more options, but any monetization comes after you buy your own hosting. So there are pros and cons to both.
For instance, this blog is a self-hosted WordPress blog. My entertainment blog is also on WordPress.
For a Blogger example, you can check my Dating and Relationships in the 21st century.
Webhost: Webhosting basically means that you pay to have your own websites and blogs to be out there. Why should you pay when there are many free platforms? Well, it depends on your intent.
The webhost lets you choose your own domain name. And even though my platform is WordPress, my blog URL doesn’t have WordPress, a benefit of having a self-hosted blog.
Webhosts also allow you to be free with your storage capacities (obviously up to a certain point, but you are much more comfortable with space than you are on the free platform), create an e-mail address (many advertising networks) require you to have a hosted email address and not a free one such as from Yahoo or Gmail).
And there is the fact that WordPress.com (free WordPress platform) doesn’t let you put advertising on your site. If you are in this for making a living for yourself, you need to get a webhost. Mine is Justhost. While it has its ups and downs, I have been using them since late 2009. They are cheap, and the customer service is pretty accessible. I occasionally get the message that I need to upgrade. I handle this by getting rid of the things I don’t use for the site.
But alternatively, you can monetize Blogger with Adsense, Amazon and other advertising opportunities – as long as you are allowed to have a URL on a free platform. It is best to check with the Publisher FAQ’s of the advertising company you want to use.
I heard that Bluehost is pretty good, but I have been too lazy to move. As long as Justhost keeps it up with the customer service and prices, I am happy.
Monetizing: You can put ads, make affiliate deals and sell other people’s stuff, sell your own product and services, make paid reviews…but these all have pros and cons. One of the cons is money is hard to make, especially if you are low on traffic.
Traffic: How many unique visitors do you get? Daily? Monthly?
Guestblogging: Writing for other blogs or other bloggers write for you. Guest-writing for popular blogs will be great for prestige and your popularity. There is a couple of lines for writing your bio, which includes your website link. You’ll also get to interact with people who comment on your piece. Just apply to guest-post and abide their guidelines. Then give it your best shot.
* Carol Tice pays her guestbloggers $50, but of course she selects them carefully.
Link building: How powerful your blog is usually dependent on how many (powerful/quality) sites are linking to you.
One great method is networking with others. Another fun, albeit less effective, way is blog commenting.
Problogging: Blogging about blogging- how to monetize, attract readers, etc…
Some of the problogging blogs I like are Problogger, Blogginglabs, Blogging Teacher (especially if you want to make money writing blog posts) and Carol Tice’s Make a Living Writing (especially if you are a writer who blogs). I have a lot more, but these four should get you going for starters.
Seo: Seach Engine Optimization. You need to optimize your blog for search engines like Yahoo, Google, etc… so that your blog will be easier to find on the Internet. In order to do that, you need to pick the right keywords.
What are your blog posts about? What keywords are in demand? What words are people typing into search engines? What are they interested in?
You can either search first and prepare a post accordingly or write your post first and make the search and optimize it later.
Frankly, I have read so many blog posts and e-books about SEO that I wouldn’t be able to direct you to one individual source.
Let me know if you need/want any other concepts explained. I’ll either explain here on the comments, or will link to a resource I like. Or both:)
The article is short and to the point. It lists 5 reasons why you (as a writer) should blog:
Do you have multiple blogs or websites? If you do, how do handle promoting through social media (Twitter /Facebook/ Linkedin..etc)? Do you have different accounts for each website? Or do you promote your posts and blogs through the same social media accounts?
As a writer who is running several blogs, I realized that keeping different accounts on some sites (such as Facebook), while using only one account on some sites (Linkedin/Twitter) worked the best for me.