Here are the definitions to some of the most used terms in the world of blogging. Relax, grab a (healthy) drink and go over some of the most used terms in blogging. And remember, in this glossary, I don’t get technical. Just practical.
Blogging platform: This is basically where you blog. WordPress and Blogger are the most famous ones. I like to use them both.
Blogger is free, and you can monetize it. WordPress has a lot more options, but any monetization comes after you buy your own hosting. So there are pros and cons to both.
For instance, this blog is a self-hosted WordPress blog. My entertainment blog is also on WordPress.
For a Blogger example, you can check my Dating and Relationships in the 21st century.
Webhost: Webhosting basically means that you pay to have your own websites and blogs to be out there. Why should you pay when there are many free platforms? Well, it depends on your intent.
The webhost lets you choose your own domain name. And even though my platform is WordPress, my blog URL doesn’t have WordPress, a benefit of having a self-hosted blog.
Webhosts also allow you to be free with your storage capacities (obviously up to a certain point, but you are much more comfortable with space than you are on the free platform), create an e-mail address (many advertising networks) require you to have a hosted email address and not a free one such as from Yahoo or Gmail).
And there is the fact that WordPress.com (free WordPress platform) doesn’t let you put advertising on your site. If you are in this for making a living for yourself, you need to get a webhost. Mine is Justhost. While it has its ups and downs, I have been using them since late 2009. They are cheap, and the customer service is pretty accessible. I occasionally get the message that I need to upgrade. I handle this by getting rid of the things I don’t use for the site.
But alternatively, you can monetize Blogger with Adsense, Amazon and other advertising opportunities – as long as you are allowed to have a URL on a free platform. It is best to check with the Publisher FAQ’s of the advertising company you want to use.
I heard that Bluehost is pretty good, but I have been too lazy to move. As long as Justhost keeps it up with the customer service and prices, I am happy.
Monetizing: You can put ads, make affiliate deals and sell other people’s stuff, sell your own product and services, make paid reviews…but these all have pros and cons. One of the cons is money is hard to make, especially if you are low on traffic.
Traffic: How many unique visitors do you get? Daily? Monthly?
Guestblogging: Writing for other blogs or other bloggers write for you. Guest-writing for popular blogs will be great for prestige and your popularity. There is a couple of lines for writing your bio, which includes your website link. You’ll also get to interact with people who comment on your piece. Just apply to guest-post and abide their guidelines. Then give it your best shot.
* Carol Tice pays her guestbloggers $50, but of course she selects them carefully.
Link building: How powerful your blog is usually dependent on how many (powerful/quality) sites are linking to you.
One great method is networking with others. Another fun, albeit less effective, way is blog commenting.
Problogging: Blogging about blogging- how to monetize, attract readers, etc…
Some of the problogging blogs I like are Problogger, Blogginglabs, Blogging Teacher (especially if you want to make money writing blog posts) and Carol Tice’s Make a Living Writing (especially if you are a writer who blogs). I have a lot more, but these four should get you going for starters.
Seo: Seach Engine Optimization. You need to optimize your blog for search engines like Yahoo, Google, etc… so that your blog will be easier to find on the Internet. In order to do that, you need to pick the right keywords.
What are your blog posts about? What keywords are in demand? What words are people typing into search engines? What are they interested in?
You can either search first and prepare a post accordingly or write your post first and make the search and optimize it later.
Frankly, I have read so many blog posts and e-books about SEO that I wouldn’t be able to direct you to one individual source.
Let me know if you need/want any other concepts explained. I’ll either explain here on the comments, or will link to a resource I like. Or both:)