It’s a truth universally acknowledged that a person listening to their own voice from a recording must cringe. I know I do. While as writers we go through phases of loving and hating our written work, having to talk to people on the record is a whole new challenge.
Some actors never watch their own performances on the screen after filming is done, and I suspect they do this to avoid hearing themselves.
Why Writers Need Podcasts and (Video) Interviews
But podcasts are here to stay. TV and video interviews are the bread and butter of writer publicity and marketing. Unless you are already famous with an established fanbase and an engaged email list of a few thousand, you can only ignore the audio and visual platforms at your own peril.
Every time I hear a marketing expert suggest we get on podcasts to talk about our writing, I find myself nodding enthusiastically. When it comes to pitching myself regularly, though, I fall behind. It is of course a cardinal sin: letting admin and writing and (some) procrastination derail your marketing efforts.
My Podcast/TV Experience
The first time I pitched myself to a podcast was for Lee Huffman’s We Travel There. My non-fiction work includes travel writing as well, so I talked about my hometown Istanbul. It was a lovely experience, and luckily video was off.
I enjoyed giving insider tips, especially about the Asian side where I live and most travel coverage concentrates on the European side of the city. And of course, I got to talk about my books as a bonus.
You might find it strange that a novelist got on a travel podcast, but as I mentioned earlier in the post I write about travel too, it made sense for me. It also makes sense if you are an authority on a place and your book is set there.
(I was also interviewed once on a podcast with camera on, and I was once filmed by a TV crew about mental health. In this article, I’m focusing on writing-related appearances.)
Even though I am used to seeing my own face on camera as I teach online, I still find it weird to see myself on the screen as part of an interview.
To get over this, I once agreed to do a TV interview here in Istanbul. They found me via LinkedIn, and I thought why not? Later, I learned that while they would interview me and broadcast it on their channel once for free, I’d have to pay if I wanted the recording. I passed. I was way too nervous, and it wouldn’t be worth the marketing investment. That said, getting in front of a real live TV crew and being interviewed by a host at a studio was a great experience. I thank them for thinking of me.
My latest appearance happened thanks to two writer friends Jon Meyers and Emily Brooks who started their own podcast: Write Better Together. It was a fun, educational and inspirational experience. You can listen to the interview here. If Spotify isn’t your gem, you can also find them on Apple and Amazon.
So let’s say you were invited to be on a podcast. How do you prepare? I’ve got you covered:
8 Tips to Prepare for a Podcast Interview
- Listen to previous episodes to get an idea of the format, interviewing style and question types.
- Know if the camera will be on. You might need to do some tidying up. And if you can, ensure the background includes your books and/or images of your books.
- Know which platform you will be using.
- Know what you will talk about and what you will say. But don’t go with a bunch of memorized stuff like a robot. Be flexible. Chances are whatever the topic is, you know what to say. You are an expert. That’s why they are having you on. 🙂
- Know what you will say about your book. It is your book, and you know it better than anyone. But some reviewing and note-taking might be in order for an earlier book, and for the questions that stump even the veteran authors: “What’s your book about?” or “Why/Who should buy this book?” The problem isn’t that you don’t know the answer. The problem is the need to be interesting, succinct, and fun at the same time.
- It’s okay to be nervous. Most hosts enjoy making you comfortable and understand writing is your main/preferred medium. If the host has a track of being controversial, argumentative or downright annoying their guests, just say no. But if you enjoy that sort of thing, you can take it on. Just prepare for the shocking stuff if you do.
- Be flexible. Scheduling conflicts and changes can happen.
- Don’t freak about potential tech problems. It can happen to anyone, and your hosts will probably help you out or do it another time.
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While I’m still not an expert, I’m slowly getting more comfortable. As always, I wrote this article not just to remind you but also myself: We need to market our work more consistently. And podcasts are a wonderful way to do it.
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Have you been on a podcast? A TV/video interview? Do you host a podcast or run a video channel yourself? Please share your experiences and links in the comments. Fellow writers and hosts will appreciate this. I know I will. ?