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3 SEO-Related Activities To Do for Your Readers (and Not for Google!)

Posted on May 31, 2011 Written by Pinar Tarhan

seo image
Image via weblopedi.net.

New to SEO? Read from here.

Blogging is a lot of fun, but in order to be able to blog successfully, you need to be able to do more than just write. You need to learn the basics of SEO (search engine optimization), for instance. And SEO is a very tricky concept.

Simply put, we use SEO so that search engines can find our blogs and websites more easily. We also know that people aren’t inclined to go through tens of result pages when they are looking for information. They go through the first page, and maybe the second. After that, your chances of meeting that reader become pretty slim. But it is not always easy to end up on the first couple of pages, especially for keywords that thousands, or millions of people are competing for.

So SEO experts advise you to go after long-tail keywords (phrases that consist of 3 or more words). They recommend targeting keywords that have some competition (so that you know people actually want that information), but not so much that you will get buried under too many other sites).

For instance, what are my chances of ranking very high if I am writing an article on the actor Gerard Butler, called Gerard Butler?  Just today, 1,554 people have searched for him (a result I got by using  free keyword research tools).  So, I have an audience. But how many results does his name generate on a search engine? Guess what: 10.100.000 results! Crazy, right?

 

Practicing  SEO already? Try reading from here.

But I am not going to not include Gerard Butler in my keywords, just because there is so much competition. And I am not going to give up on a topic I like because the search engines say so. Instead, I will write the article for me and for my readers. Here’s how and why:

Keywords Selection and Tagging

The most popular keyword can also be the most relevant one. For instance, when I am writing about an actor (I have an entertainment website, so I cover actors and movies a lot), I get over a thousand daily searches, if not more.  It is very difficult, if not virtually impossible for me to rank all that high with this main keyword. But I always include it. It is for me and my readers: Most websites (my blog included) have their own search engines. So when you arrive at my blog and type this name, you get all the posts about that actor.

You may have found me through other keywords. Maybe, you didn’t find me through search engines at all. But now that you are on my page, you will find a lot of relevant information. This is to satisfy readers. But also it makes my job easier, because I can track how many different bodies of work I have written on a given topic.

Search engines are your friends, but they are not your only friends. You get your audience from other sources as well, such as Twitter, Facebook, Stumble Upon, blog links on other blogs, blog communities, forums…etc.

– The Headlines:

We have been writers for a long time but we have been readers for even longer. So we have always known the importance of headlines and titles. Readers like the headlines to be exciting and clever. But they also need to give the readers a good idea on what the writing is going to be about.

So I try to include SEO keywords in the title. But sometimes I have an idea for a writing series and just don’t want to give up on creativity completely. One of the headlines I chose for an article series I was writing was more topic-related than SEO rich. Still, it managed to be one of my popular posts. You don’t always have to please Google. And sometimes pleasing yourself also ends up pleasing your readers, which will make Google love you even more in the end.

– The Number of Keywords

There isn’t a certain limit to this but of course the search engines aren’t going to take you seriously if you tag each post with 100 keywords. However, some sites come with limitations or limitation suggestions on how many keywords a post should ideally be tagged with.

Now, in generally, sticking to about 10-15 keywords might be ideal. But imagine writing a list post including 10 names. You will need to tag these names separately, and a lot more.

And exactly because of the reasons stated above (for your keywords and SEO actions), you will also need to add more specific, SEO-friendly and low-competition keywords. I try not to use more than 20 keywords for any given post, but I don’t mind going overboard on my own blogs.

**

So while it is great to stick to some basic guidelines, ignoring them when necessary might end up pleasing you and your readers. It is just a perk that happy readers will end up making you even more popular everywhere, including Google (and other search engines).

Filed Under: Blogging Tagged With: bloggers, blogging, blogging advice, blogging tips, blogs, choosing keywords, gerard butler, information on bloggin, search engine optimization, seo tips, tips for bloggers

7 Benefits Writers Can Get from Applying to Freelance Writing Jobs

Posted on April 10, 2011 Written by Pinar Tarhan

writing cartoon
Cartoon on Writing via justkiddingcartoons.com

Applying to individual freelance job ads can sometimes be a tedious process. You might also feel like you would rather self-publish (it can be a book, or simply blogging) than going through all the formality of writing cover letters, customizing resumes and selecting or creating appropriate samples. Still, while it is not the most fun activity for writers, applying to different freelance gigs has many benefits:

Benefit 1: Market Research

You get to see which jobs are in demand, what’s expected of the blogger/writer (resumes, samples, blogs, years of experience, etc…). You also see what kind of jobs are available and how much which jobs pay.

Benefit 2: Publishing Industry Research

Sometimes there will be ads from publishers that they are expecting manuscripts. Now, you can and should search about them and see if they are trustworthy. But if they are in the clear, the good thing about these types of ads is that even though you don’t happen to have the manuscripts or collections of poetry they want.  You will be able to add names to your list of publishers. Because you will be able to know what kind of stuff they are usually in need of, you can submit your work accordingly later on.

Benefit 3: Different Kinds of Jobs

There are jobs for editors, copywriters, article writers, article rewriters, website content with seo focus, novelists, bloggers, fiction writers, photographers, researches, business plan or grant writers and more.

You can analyze your strengths and weaknesses, along with your interests and expertise and be able to work as a writer in more areas than one.

Benefit 4: Enhanced Address Books

Some of these jobs come from craigslist. It is free to post ads on that site so many people choose their service. After all, who doesn’t like a respected website that doesn’t charge? The only problem with it, however, is the contact address of the poster of the job ad. More often than not, people choose to give a craigslist address. The address expires after the job is gone so you don’t have to option add the contacts and keep them for future use.

However some ads include the actual e-mail address of the editors. So even though one job isn’t right for you or you are not here, you can always use it later if you have a relevant sample. There is also the fact that craigslist addresses allow a very small attachment size in total. So a colorful CV with a nice picture, along with writing samples may be out of the question. However when private addresses are given, you are only limited by the storage capacity of your email account.

Benefit 5: Traffic to Your Blog and Articles

When you apply for jobs, you will often be asked to show samples. But most employers are happy with links to your published work online, especially if the job in question requires writing for the web. So you give links to your relevant articles. If the article is on a website where you earn money per page view, you will have at least guaranteed one view. If the link is to your blog, you will have gained one unique visitor. If the employer doesn’t hire you but likes your writing all the same, you might just have gained a reader.

Benefit 6: Entering the Database

Many employers would rather choose to work with writers they have already worked with. And instead of going through all the hassle of posting another ad, they would rather look at resumes and samples they have already acquired. There is a big chance that a writer who wasn’t perfect for the previous job might just be the right person for the current gig. It is always beneficial to be in the database. Because the next job might just find you.

Benefit 7: Customizing Your CV

I had previously discussed that looking for a job in writing wasn’t all that different than job-hunting in other areas – Customizing your CV is necessary in all professions if you are applying for different positions.

You don’t want to send movie reviews to a fashion editor. And you don’t want to send an academic article when you are applying as a gossip columnist.It takes time, but after a while, it becomes easier to prepare quality resumes, customized appropriately for the targeted job and it won’t take much of your time after you have gotten used to the process.

Plus, keep in mind that there are many individuals out there looking to hire writers to write their resumes for them. If you become good at this area, you can use your acquired skills to help others and make money through the process as well.

**

So do you agree with these benefits? Do you have any more benefits to add? Let me know.

Filed Under: Writing Tagged With: blogging, career management, freelance, freelance writer, freelance writing, freelance writing gigs, freelance writing jobs, freelance writing opportunities, grant writing, online writing, resume writing, writer, writing

6 Problems in Blog / Website Monetizing

Posted on March 14, 2011 Written by Pinar Tarhan

 

make money online, making money online
image via googlepagerankupdate.org

Monetizing websites & blogs is very popular topic. How can it not be? More blogs and websites are created every day. And more often than not, they are created to earn an income. Even for the ones who are not in it solely for the money, earning becomes a perk. Let’s face it, money is a strong motivator, especially if it can be made doing something we love.

It’s a never-ending research. I’ve been blogging since 2009 and I still stop to read articles on how-to-monetize. And I do occasionally stumble upon a new trend or a monetizing option or site I haven’t heard of or tried yet.There are tons of places for getting banner ads, in-text ads, image or video ads. Hey, you can add affiliate links. There are also product-reviewing sites. You can create and sell your own products…

Unfortunately, the monetizing opportunities are not as endless as they may seem and just like every rose has its thorn, a monetizing option comes with its restrictions.

Below are 6 problems you can encounter while you are trying to make money with your sites:

Traffic: Yes, traffic and clicks mean you make more money. Traffic improves with your efforts so you do make more money with more traffic. The problem? Some websites do not sign up with you unless you have a certain amount of traffic. Some simply get you in the waiting list and say they will contact you when you reach their quota.

Examples: Text Link Ads, Review Me

Minimum Payouts: Adsense is really popular. It is easy to use and it belongs to Google. So the popularity makes sense. The downside? The minimum payout is $100. And reaching $100 is not that easy. Just like Adsense, there are a lot of sites whose minimum payouts change between $50 and $100. Now, experts advise experimenting for a couple of months to see which advertising method works best. But think about how much time it takes to build the necessary traffic, add the experimental period…and there is a chance you will have to wait for a long time to see your first payout.

Traffic Generation Rules: One of the most popular methods is link exchanges. You place your blog on traffic exchange sites and you exchange traffic with other blogs. Or simply you review other sites to earn credits and the sites show your site in proportion to credit earned. Traffic can lead to more unique visitors, more fans, potential sales… Yes, we love traffic. But, Google Adsense says on its terms and conditions that you can’t use this method. So it doesn’t pay you before $100, it limits your ways for traffic generation and it can decide not to pay you if at all if it realizes you are disobeying the rules.

Payment Methods: It is weird that in the age of PayPal, there are lots of websites that do not include PayPal as how you can receive your revenue. You still need to wait for the check in the mail. Not very progressive, is it? There are usually costs for sending it, not the mention the time you need to wait if you actually do live far away.

Relevance of the ads/link opportunities: Almost all advertising sites ask you to fill in the details for your blog and then choose a category. But after you took the time to describe your blog perfectly, you notice that the ads showing have nothing to do with what you are writing about. Or you wait for a link opportunity to make a quick buck. The idea is that you place a link in your writing along with the description of the product/service/site required. I signed up with payperpost. Problems? I get offers about laser surgery. What was my blog about? Well, let me just say it has nothing to do with eyes or any sort of medical thing.

Language of The Ads: Sometimes no matter how specifically you define your target audience or carefully stress that your blog is in English, you might get ads in an other language depending on your country of origin.

**

Monetizing your blog or website will always be tricky. My suggestion is to read terms and conditions and their requirements carefully before experimenting. As you get more traffic, gain more authority and your reputation spreads, you will have the chance to deal with sponsors directly. You can put a price tag on your advertising slots. Until then, be prepared for some frustration.


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Filed Under: Blogging Tagged With: advertising revenue, bidvertiser, blog monetization, blogging, google adsense, make money blogging, monetizing, paypal, payperpost, problems with blog monetization, review me

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