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6 Things Readers Can Do for Indie Authors (aka Self-Published Authors)

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Happy Indie Author Day!

Indie author and self-published author are basically the same things, except a quick search online tells me indie author means someone who writes and publishes their books for a living, while a self-published author can write just for family and friends.

I don’t mind either term, but I prefer self-published.

Since I’ve had to do a lot myself, I liked the word self in there.

And even though you hire people for some of the crucial tasks like editing and cover design, you still have to come up with the money yourself.

With the definition of the concept out of the way, I’ll explain why my non-self-publishing audience should care. (I’m sure my fellow self-published authors will be nodding along the way.)

Self-publishing is becoming the go-to-choice of increasingly more authors, including previously traditionally published ones. Some authors choose to enjoy both worlds while quite a few stick to one team.

Self-publishing has a lot of attractive pros, both for the reader and the author:

  • There are no barriers to entry.

This doesn’t mean self-published authors can and should ignore quality. On the contrary, they have to constantly up their game so they can keep up with all the books being published, by traditional authors and other fellow self-published authors.

What no barriers means, instead, is that writers can get their words out there more quickly as opposed to chasing after agents and publishers for years on end.

  • They can be as slow or as fast as they like.

Self-published authors aren’t bound by the same length expectations of traditional publishers or certain agents.

They can write shorter books, publish more frequently, and in doing so, unite readers with awesome story worlds faster.

  • They can price at will.

Exceptions aside, self-published authors look at other self-published authors and reader expectations for pricing their books.

Most indie e-books books change from free (as in the writer is giving away this book) to $4.99. (At least this is so in the romance genre.)

Traditionally published books are usually more expensive.

  • It’s easier to build a direct relationship with the author.

While there are self-published authors making all sorts of bank and bestsellers list, many don’t have thousands of raving fans yet.

Obviously don’t get your stalk on, but you’ll have an easier time reaching the author.

Authors remember reviews that go into detail about favorite characters and non-spoiling accounts of what the reader enjoyed the most.

You might end up voting on the cover of the writer’s next book, helping name a character, deciding on a certain twist or other important story detail.

Traditionally published authors might get a vote on their cover themselves, but the publisher won’t be likely asking for your opinions.

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So there you go. These are 4 great reasons to read more indie authors, if I say so myself. And yes, I read a lot of self-published authors. I walk the walk. 😉

Now that you know the why, if you want to help your favorite self-published authors reach a bigger audience (because a bigger audience means a better chance of making a living which consequently means, you guessed it, more great books), there are 6 things you can do.

6 Things Readers Can Do for Self-Published Authors

  1. Read the book.

OK, I know you are saying no shit, Sherlock. But hear me out.

Reading the book might be the most obvious thing, but it’s certainly not the easiest.

Reading takes time. I can’t read as much as I want to, and I read like crazy.

Taking the time to read someone’s work in its entirety is the single best thing you can do for them.

How can you read the book?

Well, you can buy it, yes.

Or you can borrow it if the book and you are both on Kindle Unlimited.

But you can also offer to beta read or read a review copy.

Beta-reading is when you help an author improve their drafts. You might or might not get to read the final version.

Authors always need more reviews (which I will get into in a bit.) So, before they launch, they will post on their social media and write in their newsletters, asking for early readers (so that they can read and review the book).

How do you receive those newsletters? You subscribe to their email lists. How do you subscribe? Well, they will be promoting it left and right.

Want to get on mine? Here’s the link: https://writing.pinartarhan.com/newsletter/ Subscribing to author newsletters has other benefits, which I’ll get to shortly.

  1. Buy the book.

This again?

Well, yes.

If you can afford it and think the author is worth it, you should buy the book even if you received a free copy.

This is how online bookstores come to decide the author is worth reading so their algorithms recommend their books to more people.

More purchases lead to more purchases.

  1. Review the book.

Review the book. If you hate Amazon, review it on Kobo. Or Goodreads. Review it on your blog or social media.

But review it.

If the book is on Amazon, though, the writer will especially appreciate the reviews there.

Amazon has a bunch of strict rules about who can review what. And not everyone who reads the book leaves a review.

Then there is the regional stuff. I have reviews scattered around Amazon. Italy, The Netherlands, UK…Which is great, but when someone goes on Amazon.com, they will see fewer reviews in total because reviews are not all in the same place.

No/few reviews stops or slows down sales. More reviews keep the book more relevant. Amazon shows it to more people. More sales.

Whether the book has 1 review, 10 reviews, or 50 reviews, that author needs your review. But the book with fewer reviews needs reviews more than the others.

And please don’t be daunted by the word review either. No one wants a book report.

But a writer needs a bit more than “I loved it/I liked it/It was okay.” You can mention parts you enjoyed, characters you identified with, being impressed with the quality of twists (without spoilers), talk about how well-written the sex scenes were…

Anything about the book/writer’s writing style is fair game as long as you don’t give away spoilers. (And if you didn’t enjoy the book, keep it constructive and decent.)

And if you want to do the writer a real solid, give them permission to use your name and review as a whole in their marketing of the book.

  1. Spread the word about the book, online and offline.

Writers need readers. And word of mouth can spread like wildfire. But someone needs to light the spark.

If you enjoyed the book, tell people. Tell them in person. Tell them online.

Post about the book on social media and/or website if you have it.

If you are following the writer on social media, like/retweet/upvote/share/etc. their posts. This will help increase their visibility.

  1. Talk about this book and other books with the writer

Whether the writer is your friend or someone who is just really good at engaging with (potential) readers online, writers love to discuss their stories.

For a lot of writers, their books are their babies. You can talk about what you liked. You can talk about what you didn’t like (but be gentle.) You can discuss suggestions and expectations.

This will inspire and motivate the writer. This might prevent them from banging their head on their desks when they are lost.

When readers talk to me about their favorite events, characters, expectations, surprises and ask questions, it’s one of my favorite things in the world.

  1. Subscribe to their newsletter.

Email newsletters are the direct communication link between the author and the reader.

Authors share their news, latest blog posts, upcoming projects, *free stuff, answer reader questions, and more in their emails.

The free stuff is exclusive to the email list and can be anything from sample free chapters to deleted scenes, bonus chapters to character interviews, fun trivia to entire new stories/books.

You can also ask questions, send requests and reviews to the writer.

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Happy Indie Author Day!

If you are a reader, thanks for supporting us.

If you are an indie author, may all the right fans find you.

9 Reasons Friends, Family, and Other People Aren’t Buying Your Books, and What to Do About It

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Most writers, due to their creative nature and a career path requiring them to dream up stuff, don’t have the most realistic goals. And yes, I’m among those writers.

I’d really love one of these bad boys.

I wrote my Oscar speech (for Best Original Screenplay, thank you very much) and visualized the whole thing. I was in middle school. I even know what kind of dress I’m wearing and what my hair will look like for crying out loud.

And while I pivoted more toward writing novels in recent years, most of those novels started off as screenplays, and the Hollywood dream is strong within me.

But a dream doesn’t have to involve a designer gown, gorgeous hair, and a lovely statue to be unrealistic.

Raise your hand if you thought most of your list on FB, Twitter, and Instagram would rush to buy your books when you launched. (Yes, my hand is up.)

But they didn’t.

Sure, some of us are lucky to have awesome family members who will shout out about our books from rooftops. I’ve got such family and friends. (But not every friend bought it, obviously.)

Some friends are amazing supporters. They will buy, read, promote and review. And they do it happily and proudly.

Many other friends are fellow writers and you’ve sworn a blood oath (or you know, a promise) to have each other’s backs through thick and thin. Because people who get writers the most are other writers. Being equally (slightly) crazy and weird and fantasy-loving and all…

But…that huge list of thousands of followers/friends…they didn’t buy.

Why?

I mean, if your friends wrote a book, you’d surely buy it and promote it to the best of your ability…

Except, not really, because you can’t buy every book your friends wrote because they are also writers and they write many books.

                                If I shelved a portion of the books written by my friends…

 

So…even you failed yourself about your own expectations of other people.

By the way, I’m making a confession, not putting on blame.

I’ve been there. I’m that writer with tons of writer friends who can’t keep up with the speed they are all writing.

I’m helping out in other ways when I can’t buy or read just yet, but that’s another blog post.

So now that we’ve established friends and family and other people you’ve expected to buy can’t and won’t all buy, let’s go over why.

Then we’ll talk about what to do about it.

Why Friends, Family, and Others Aren’t Buying Your Books

There are several different reasons, and we’ll go over them each. Then I will continue with what you can do about it.

– They actually don’t know you’ve got books out.

Not everyone is on social media.

Not everyone is on the same social media channel.

Or you are not following each other on social media. Following family can be very awkward, indeed.

Even if you are following each other on the same channels, you are a slave to that social network’s ever-changing algorithms and rules.

Most social networks are leaning more and more toward paid advertising so your organic (aka free) reach is plummeting every day.

Maybe 200 of your friends would have seen that launch announcement or news about your discount 5 years ago. Now you are lucky if that status update of yours reaches 20.

As for readers who are strangers to you, this is indeed the biggest problem. They don’t know you exist.

What to do about it:

Either pay for boosted posts via ads or let it go. Ads aren’t the worst idea if you know what you are doing and have money to throw away.

But chances are, they won’t buy it even if they (friends/family/strangers) knew because they’re not your target audience, aka fans of your genre/sub-genre, the tropes you are using, and your writing style.

If you know FB ads or can afford to learn/test/delegate, advertising is a way to reach strangers who are target readers.

Obviously, effective marketing methods such as doing email marketing and Amazon ads well and having many positive reviews will also do a better job of reaching new readers.

Most effective marketing techniques for authors are beyond the scope of this post but I’ll name some authors I follow that are doing it well. These people offer a lot of amazing free and paid resources.

–  Alessandra Torre. Her website is great, and you should definitely catch her webinars on Goodreads.

– Dave Chesson. Chesson runs the Kindlepreneur blog. I also own his keyword tool Publisher rocket.

– Lizzie Chantree (affiliate link to Lizzie’s networking book. You can read my review for the book here.)

– Nick Stephenson: I own Stephenson’s Your First 10K Readers course. I also subscribe to his email and read whatever he posts about marketing. This is a free guide on writing, publishing, and marketing your book.

– Mark Dawson. I’m an email subscriber.

– Ian Chandler. He runs Self-Publishing School. I’m an email subscriber and I watch webinars.

– David Gaughran. I have several of his books and I think his wonderful Starting from Zero course is free.

– Joanna Penn: I subscribe to her blog The Creative Penn, and I own several of her books.

– Sandra Beckwith. She runs the Build Your Bookbuzz blog and has great advice on marketing. Period.

– Penny Sansevieri: She runs Author Marketing Experts blog, and I read several of her books on marketing. (affiliate link)

– Derek Doepker. I watch whenever he is on webinars and I own his course on getting more reviews. (Not an affiliate link. If you scroll down this page, you can see the description of the review training I did.)

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– They don’t know how to buy it.

Buying stuff online can be tricky or at least annoying and time-consuming. You might need to walk them through it.

What to about it:

Sending a direct link to your book’s purchase page is a good idea.

– They don’t want to buy it where you are selling it.

Maybe your book is only available on Amazon, and your readers don’t shop there.

What to do:

You can choose to go for wide distribution. The advantage is, your book will be available on more platforms. The disadvantage is you can’t put your book on Kindle Unlimited if you go wide. You will be paid for the books purchased via Amazon, but you will be giving up getting paid via pages read. This is a decision you need to make for yourself.

(Every time you put your book on KU, it is there for three months. So this is never an absolute decision. You can experiment, compare profits between wide vs. Amazon only and then make an informed decision.)

Currently, I prefer being on KU as an author, and I prefer reading authors who are on KU as well.

 – They can’t buy where you are selling it.

This mostly goes for Kindle Unlimited Authors like myself. KU is not available in all countries.

Per Amazon.com: “Kindle Unlimited is currently available only to US customers on Amazon.com. Customers in the UK, Germany, France, Italy, Spain, India, China, Japan, Brazil, Mexico, Canada, and Australia can sign-up for Kindle Unlimited in their local Amazon marketplace…”

Maybe they don’t use KU, or they don’t reside in a country that offers KU.

KU readers pay a monthly membership and this gives them a certain number of books to keep in their library. If they want other books, they can return one and borrow another. So they can read as much as they want for a fixed monthly fee, which is amazing for voracious readers.

What to do:

They can of course always opt for buying your book as opposed to renting it via KU. But then you need to give them the correct link of Amazon for their country of residence. Their shipping addresses are recorded, and with another country’s link, the book will show up with this message: “Not available for purchase in your own country.”

And sometimes, they just won’t be able to purchase via Amazon.

Now, if you’re not on any other platform, you’ve got to let this go. Or, if you decide to publish wide later, you can send them links of your other options when you do.

– The book doesn’t exist in the format they prefer.

Some people prefer audiobooks or paperbacks. This is a choice that costs money, so …

What to do:

If you are on a tight budget, these readers can be let go for now and you can cater to them when you can afford it. Because producing other formats usually costs money.

– They are not in your target audience

Remember how I defined target audience earlier?

If someone only reads horror or political thrillers, they won’t likely enjoy any type of romance, regardless of how well they are written or how much they personally like you.

Maybe they aren’t big readers. If someone only picks the occasional mass paperback recommended by millions of people, they might not read your book. They read once in a while, and you don’t come that heavily advertised yet.

Even just because someone likes your genre, doesn’t mean they like your sub-genres or tropes.

I’m big on thrillers, but I’m super weirded out by ones where therapists are bad guys who prey on their patients.

I read romance like I drink water, but there are so many tropes and endings that I don’t like I wrote a book about it. The book is called How to Write the Ultimate Non-Tragic Romance (aff. link). You can guess how much I hate tragedies.

If your protagonist has a terminal illness, I’m out of there. I had my quota filled a long time ago. Even if your writing flows and you are uber-talented.

You get the idea.

What to do:

You stop talking about your books to these people or at least stop expecting to buy them. Go after your actual target readers instead.

– They are way behind their to-read list

They can be avid readers and among your target audience, but this poses another problem. They already have a million books to read.

What to do:

Be patient. Take a number and get behind in line.

Speaking from experience. I’m so behind my to-read list, I can’t even. And I keep adding more books every day.

– They don’t have the time

Life is too short. Days are even shorter.

Work, kids, friends, family, romance, surviving a pandemic, errands, housework, health issues, transportation, and traffic…

Argh…Even writing this down makes me want to pull my hair out, and I don’t even have kids or pets. (I do have health problems, which does in fact cut my quality time short.)

Whether they are avid readers or not, quality time for reading is often interrupted by life.

What to do:

Leave it. Let go. Move on.

Unless they tell you they want reminders, you need to cut your losses. It sucks, but what are you going to do…

But if they ask, you can always tell them a short blurb in person. Hell, if they ask, tell them the entire plot.

Some people love spoilers and knowing they will like the story might make them more inclined to take a chance.

But don’t dump an entire story on unwilling people, no matter the urge. (I always have the urge to talk about my books. They are my babies. You’re not alone!)

– They can’t afford it right now

Books are expensive. Especially paperbacks and hardcovers. They are even more expensive if the book is from another country, and lousy exchange rates get into play.

What to do:

If people are genuinely only staying away due to prices, you can send them a notification when your books are on sale or ask them if they want a free copy.

Sometimes, all you really want (and/or need) is more eyes on the book.

Don’t pressure anyone, though.

 

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There you go. These are the main reasons why despite having thousands of friends, fans, and other followers on social media, you didn’t sell thousands of copies.

Chances are when you first started to write, you didn’t know just how much you needed to market – whether you’re self-published or traditionally published.

But it is okay. It takes a while to come to terms with it. And even when you accept it is on you to work consistently to get the word out about your work, there are times when you just want to give up.

You don’t, of course.

You adapt. You learn, and you implement.

May great marketing skills be with you, and may more friends, family, fans, and strangers rush to buy your books and gush about them everywhere.

 

3 Things to Avoid When Writing a Thriller (According to an Avid Thriller Fan)

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Image by Pete Linforth from Pixabay.

I’m not a bestselling thriller author, so why write this article?

Because for anyone writing a solid thriller, there is a chance I’m in your target audience as a thriller reader and watcher.

Legal, medical, psychological, horror, action, romantic…I’m all for these thriller subgenres and more.

I consume quite a bit of it, and when I’m finally confident in my idea and story, I’ll also write thrillers. (But I am slightly more in love with writing romance, so those next books will get written first.)

I find thrillers a very tricky genre to write as the audience usually has very high expectations, has already seen many variations of your characters, conflicts, and main concept. They are sick of seeing certain twists, tropes, and character and event types.

For instance, I am not fond of amnesia, whether I come across it in a thriller, romance, or romantic thriller.

So, while you’re obviously free to write the story you want to write, it will help you to keep in mind audience expectations, and what will possibly disappoint them. And I’m by no means the only thriller fan who doesn’t want to see the tropes I’ll mention below.

This list is short and unexhaustive. But avoiding these three (or finding satisfying ways to justify them) will improve your story and please your readers.

Ready? Let’s get ready to thrill and be thrilled.

  • Stupid protagonists that make it really hard to root for their survival

This is truly the bane of my existence as a fan of the genre.

Look, I get it. It’s your job as a thriller writer to put your protagonists in increasingly dangerous situations. And we are only human. Fueled by stress, adrenalin and fear, we are likely to make some irrational decisions.

But, and this is a crucial but, there is humanly stupid/afraid… then there is intolerable idiot.

I’ll give you an example.

Let’s say you are in the wilderness and you run into a huge, angry bear. What do you do?

I’m by no means claiming that I can survive that with my body and integrity intact. I’d probably die from a heart attack. Or throw up and freeze. Angry bears are scary as hell!

But I can tell you what I most definitely wouldn’t do. I wouldn’t antagonize the bear on purpose or attempt to fight it with my bare hands.

Heard a noise when alone in the house? Why would you call out hello? Are you freaking kidding me? You stay quiet, check around with a potential weapon like a baseball bat or something heavy and call for help on your phone.

Or better yet, hide and call the cops. Don’t say hello. This is not a cute stranger at a coffee shop. This is a potential intruder. And in case you are saying it might be a friend, write better friends. You know, those who aren’t likely to drop in announced in the middle of the night, making all sorts of weird and loud noises.

But this is not the only dumb thing most thriller main characters do, is it?

They hide their spare key under a mattress. I mean, regardless of the genre, unless the movie takes place in the safest town of a country like Norway, or you created a utopia where crime doesn’t exist, don’t make your characters put a key where it will be easily found.

And if you do make them put a spare key for anyone to find, for the love of all you hold dear, please don’t make them act angry, surprised, or scared when someone unwelcome comes in.

And the award for the dumbest action, though, goes to characters who aren’t particularly big, strong, or fast. They don’t know martial arts. They don’t know how to shoot a gun. They can’t parkour. They can’t lift grown men. They don’t have any sleuthing or policing skills.

And yet, when they are suspicious, they don’t call the cops. Or hire a PI. Or even talk to a bunch of friends and take them along. Taking your friends into dangerous places is still stupid, but way smarter than going alone and unprepared.

These characters go into buildings that are about to crumble. Buildings so dangerous that you don’t need a ghost or a serial killer to put you in danger. And then they die or get seriously injured. And what do you think the audience feels when this happens? How do you feel when this happens?

Don’t make your characters act stupid.

If you do, make sure you compensate for this in another way.

Maybe your character is depressed and isn’t afraid to die. Maybe he/she is a daredevil and the adrenalin rush makes up for all the threats according to them.

Maybe they are so desperate that there is a bigger chance to survive whatever/whoever is after them that they enter into a dark alley without so much as a car key.

Then yes, you might get a pass. But be aware you’d be walking a thin line.

And if thrillers have shown us anything, if the protagonist is a therapist, the worse we need to expect. And this brings us to mistake #2:

– Incompetent/unethical/irrational/evil therapist characters

Many thrillers love a therapist who is (un)intentionally bad at their job for some reason. Cough, Intersection, cough.

In Final Analysis (1992), Richard Gere’s therapist sleeps with Kim Basinger, who happens to be his patient’s sister. Look, we all get how hot Basinger is, but you gotta keep it in your pants for the sake of your profession.

Of course, this will lead him down a very dangerous path. Are we surprised or scared about anything that happens to him? Not really. And I love Richard Gere.

The 90s are filled with movies from different genres where there is a prominent therapist character who sleeps with a patient. Unethical, bad, and irrational all in one.

Lots of dangerous things happen to this therapist, and you’re like, yeah, whatever man. Let the psycho get him/her. Or let them be fired or whatever.

It’s hard enough to convince people about the validity of therapy and the existence of good therapists without pop culture shoving more fictional bad therapists down our throats.

If you are writing a therapist, it might be a good idea to not make them sleep with patients or patient relatives.

If a therapist has a therapist, this is a good sign. It means they walk the walk. Would you trust a doctor who didn’t go to a doctor when they were sick?

You get bonus points for making your therapist deal with emotionally taxing situations in ways they’d recommend their patients.

Not making your therapist live an isolated life or having them lead a co-dependent and/or toxic relationship would also be a nice change.

I’m not saying all therapists are good at their jobs or taking their own advice. But we have seen enough incompetent and/or bad therapists who make terrible life choices during the entire story.

– Stupid villains

Stupid villains underestimate their enemies and loved ones.

They are impulsive and are bad at making critical decisions.

They have horrible timing.

They forget to check things and take precautions.

They overestimate themselves.

They surround themselves with people who can catch them.

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Your characters don’t need to be super intelligent. But a little common sense goes a long way when they are planning things or reacting to things.

What about you? What thriller writing choices drive you up the wall as a writer or reader of the genre?

 

(Un)Productivity in the Time of Health Problems

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Not me. But I also love writing outside as much as the weather and my immune system allow.

*This post contains affiliate links. If you buy through them, it’s no extra cost to you, but I make a few bucks – which helps me run this blog.

For some reason, I’ve always been fascinated by the title of the novel Love in the Time of Cholera. Unfortunately, I still haven’t read it or saw the movie adaptation since I’m afraid it will be too sad. (Is it too sad? Does it have a happy ending? Please spoil that without giving too much away.)

I write about the relationship between health and productivity because, like many writers, I suffer from a bunch of health problems that threaten to be debilitating at times.

In addition to OCD, I have chronic gastritis. (And a weak immune system that gives me colds often.)

Unfortunately, these two compete to make each other worse. If my gastritis acts up, so does my OCD. And if my OCD acts up, my gastritis flares up. Anxiety and irrational fears affect the stomach badly. Who knew? (Yes, I’m being sarcastic.)

I am not fond of my health issues or talking about them, really, but I believe it is helpful to others when I share. So that we aren’t hard on ourselves when we fail to be productive.

I also wanted to tell you why I haven’t posted on the blog since June. I’m hoping I’ll do better from September on.

Here’s an incomprehensive list of what I have been up to these last couple of months:

– I sold this piece to Thrillist: The Best Spanish-Language Netflix Original TV Shows.

– I applied for writing gigs, but the rates turned out to be disappointing so I didn’t accept.

– I’ve prepared paperback versions for my novels on Amazon and ordered them to check. (Then I noticed a typo regarding my website and have to correct that now.) If you like my novel covers, I work with Michelle Fairbanks. (And no, she doesn’t pay me anything for recommending her.:))

– I went on a beach vacation and got to sort of enjoy it. (Gastritis isn’t my only issue. I also have gluten and lactose insensitivity, and I can’t resist all the chocolate cake served at resorts). Which reminds me, I still have to put my review up on my travel blog.

– A great writer friend gifted me a week of MasterClass, and I dove into James Patterson’s class. Thriller is my favorite genre to read along with romance, and I’m dying to create a thriller at some point. (I do have some ideas. Now if I could only develop the protagonist and the plot…As a side effect, I decided to buy MasterClass for myself, because I also want to take the classes of Neil Gaiman, Malcolm Gladwell, Shonda Rhimes, and Dan Brown to start.)

– I read quite a few books, most of them on writing. With novels, I loved Katie Fforde’s A Rose Petal Summer, and I’m currently enjoying Matt Haig’s How to Stop Time.

– I binged Clickbait (it was really engaging), Downtown Abbey (I’m still brainstorming related article topics; I’m impatiently counting down till Netflix premieres the film!), and the second season of Control Z. (I can’t recommend this one enough.)

– I started writing A Change Would Do You Better, the sequel to my romcom drama A Change Would Do You Good.

This is me.

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Let me know in the comments how you have been doing, whether you’ve had to deal with unproductive periods and why.

 

Want to read more by me about health and writing? Check out these posts below.

–  How to Manage the Evil Three: Rejection, Depression & Procrastination

– A Love Letter to All Freelancers With a Health Condition

– Benefits of Having a Cold for Freelance Writers

– 9 Productive Things Writers Can Do When They Have a Cold

 

 

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